THE HOROLOGY CHAMPIONS

Dubai Watch Week returned for its 7th edition from November 19–23, 2025, once again uniting horology, culture, and community in a dazzling celebration at Dubai Mall’s Burj Park. Founded by Ahmed Seddiqi, the event showcased five days of innovation and artistry, welcomed a remarkable 49,000 visitors up from just 23,000 two years ago, featuring thought-provoking discussions, exclusive brand exhibitions, and the unveiling of rare timepieces—many born from special collaborations between Seddiqi & Sons and some of the world’s most revered watchmakers.

Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, DWW successfully solidified Dubai’s status as a premier global destination for luxury and horology. It was more than a showcase; it was a testament to the passion and craftsmanship that keep watchmaking alive and evolving in the heart of the UAE. Doubling its footprint to 200,000 square feet, the event welcomed 90+ brands, speakers, and experiences.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum’s visit to the seventh edition of Dubai Watch Week underscored the event’s growing cultural significance. Held under her patronage, this year’s gathering not only celebrated the art of horology but also marked a milestone—the 10th anniversary of Dubai Watch Week’s founding. As a leading non-commercial platform, it continues to bridge global watchmaking traditions with local heritage, fostering dialogue, community, and cultural exchange in a city that values both innovation and legacy.

On the occasion of the 10th anniversary of Dubai Watch Week, Her Highness Sheikha Latifa bint Mohammed said: “Today, we celebrate an event that has grown into a global platform where creativity, craftsmanship, and innovation converge. Over the past decade, Dubai Watch Week has played a significant role in cementing Dubai’s position as a destination for experts and pioneers in the watchmaking industry, and as a meeting point for creatives, emerging talent, and passionate enthusiasts eager to explore the rich heritage of this craft and its evolving ideas and perspectives. We remain committed to supporting initiatives that enrich this sector and further strengthen Dubai’s position as a global hub for excellence and innovation.”

Hind Seddiqi, CEO of Dubai Watch Week, said: “Her Highness Sheikha Latifa bint Mohammed’s continued patronage and support have been instrumental to the Dubai Watch Week platform. Our mission is to continue evolving and elevating the offering, creating moments that attract global audiences and pioneering initiatives that highlight the significance of Dubai and the UAE. As we celebrate 10 years since the establishment of Dubai Watch Week, we are honoured by the support from our nation’s leaders.”

Dubai Watch Week’s most dynamic edition yet, hosted over 20 brand launches alongside influential watchmakers, key opinion leaders, and regional visionaries. With such a curated lineup, the event promised an unmatched convergence of innovation, craftsmanship, and cultural dialogue—solidifying its role as a global hub for horological excellence.

Ahmed Seddiqi & Sons marking 75 years is a remarkable milestone—one that speaks to enduring vision, family unity, and deep-rooted passion. As a homegrown institution whose legacy predates the UAE’s founding, their journey reflects the very spirit of resilience and excellence that Dubai embodies. Celebrating this anniversary during Dubai Watch Week adds even greater significance, weaving their story into the fabric of the nation’s cultural and commercial evolution. A true testament to how legacy, when nurtured with purpose, can thrive across generations.

As Dubai transformed from a trading port into a global city, Ahmed Seddiqi & Sons grew with it – expanding from a modest storefront into a multi-generational family enterprise.Today, the family’s third generation helps steward more than 90 brands and 50+ boutiques across the UAE.This growth has been achieved while continuing the founder’s values of integrity and long-term relationships.

To celebrate its 150th anniversary, Audemars Piguet made a powerful return to Dubai Watch Week with *The House of Wonders*—a captivating, immersive exhibition that transported visitors into the heart of the Manufacture’s legacy. From its founding in 1875 to today’s innovations, the experience unfolded the brand’s deep-rooted craftsmanship, pioneering spirit, and collaborative artistry. It wasn’t just a showcase of timepieces; it was a journey through time, tradition, and the relentless pursuit of excellence that defines Audemars Piguet.

The House of Wonders exhibition was a beautiful journey through time—celebrating over a century and a half of horological artistry since 1875. It’s fascinating to see the roots of the établissage system highlighted, where specialized artisans in the Vallée de Joux came together in a spirit of collaboration that still defines high watchmaking today. This exhibition just did not showcase watches; it honored the community of craftsmen and innovators who’ve kept the tradition alive and evolving. It’s a powerful reminder that behind every timepiece is a legacy of passion and precision.

Spanning over 1,000 square meters in the heart of Burj Park, *The House of Wonders* served as a cultural bridge—connecting Dubai to Le Brassus and the soul of the Vallée de Joux. More than an exhibition, it was an invitation: to wander through alpine landscapes, uncover the heritage of Swiss watchmaking, and feel the creative pulse that drives Audemars Piguet’s legacy. With its edutaining journey, the space opened the doors of fine horology to all, making craftsmanship accessible, immersive, and deeply human.

Visitors stepped into a reimagined version of Audemars Piguet’s 1875 headquarters—a symbolic threshold that marked the beginning of a journey through time and tradition. Inside, thematic chambers blended contemporary design with the timeless artistry of Haute Horlogerie, creating a multi-sensory experience where history, innovation, and craftsmanship converged. It wasn’t just about seeing watches—it was about feeling the legacy, one immersive moment at a time.

As visitors journey through the Gallery of Time, Mechanical Secrets, the Vault of Design, and the Astronomical Observatory, they’re drawn into the soul of Audemars Piguet’s artistry. Each space reveals the meticulous craftsmanship behind its iconic timepieces—from the precision of its movements to the evolution of materials and design. It’s where ancestral savoir-faire meets bold innovation, turning horology into a living story of passion, precision, and perpetual reinvention.

1971. Model 8455BC wristwatch in grossular garnet. Calibre 2430 with winding mechanism positioned on the underside, movement 116441. Case no. 63771 in white gold and natural stone. Set hands. Bracelet in braided white gold, twisted strands, Polish mesh links. Audemars Piguet Heritage, inv. 1050.

Moving through the Gallery of Time, Mechanical Secrets, the Vault of Design, and the Astronomical Observatory, visitors uncover the soul of Audemars Piguet—its mastery of movement, material, and form. The journey culminates in the Lab, where the future of watchmaking takes shape, driven by relentless innovation. Then, in the Cabinet of Curiosities, the brand’s collaborative spirit shines: each artifact a testament to craftsmanship, creativity, and the cultural stories woven into its legacy. It’s not just an exhibition—it’s a living narrative of heritage meeting tomorrow.

“This year, Audemars Piguet is honoured to celebrate its milestone anniversary with the Seddiqi family, who mark 75 years of shaping Dubai’s horological landscape, and remain the driving force behind Dubai Watch Week. This shared spirit of innovation and appreciation for heritage underscores the collaborative energy at the heart of the event.

”Ilaria Resta, Chief Executive Officer, Audemars Piguet

Audemars Piguet’s legacy with perpetual calendars is legendary—from the groundbreaking 1948 reference 5516 to the iconic Royal Oak 5402ST in 1972. For decades, these masterpieces demanded expert hands to set, with intricate adjustments requiring tools and patience. But now, that’s changed. With the debut of their intelligent watch box at Dubai Watch Week, the brand has redefined ownership—turning a once-fragile ritual into seamless, automated precision. It’s not just innovation for convenience; it’s a new chapter in making horological excellence truly liveable.

John Mayer checking out Audemars Piguet at Dubai Watch Week.

Audemars Piguet’s latest innovation—a smart watch box powered by robotics and AI—makes maintaining the 41mm Royal Oak Perpetual Calendar effortless. No manual adjustments needed: it detects which calendar functions require setting and handles them automatically.

Co-created with industrial design icon Max Terio and Dubai Future Labs, it debuted at Dubai Watch Week, not just as a tool, but as a statement: where tradition meets tomorrow. And this was just one of the maison’s standout innovations at the event—each one reinforcing its role as a pioneer, not just a preserver, of horological excellence.

The new Royal Oak RD#5 Ref.26545XT isn’t just a watch—it’s a revolution in 39mm: the slimmest flyback chronograph yet, at just 8.1mm, powered by Calibre 8100 with a fully visible peripheral rotor. The kinetic pusher system needs 25 times less pressure, redefining ease of use, while the titanium and bulk metallic glass case houses that stunning “Bleu Nuit, Nuage 50” dial. Limited to 150 pieces and priced at $300,000, it’s a bold tribute to Audemars Piguet’s 150th—where heritage, innovation, and attitude converge.

The Royal Oak RD#5 is a milestone—a fusion of horological mastery and modern engineering crafted for Audemars Piguet’s 150th. The all-new Calibre 8100 brings together a flyback chronograph and flying tourbillon with breathtaking precision, all housed in a featherlight titanium and bulk metallic glass case.

With just 150 pieces made, it’s not only rare but revolutionary—balancing durability, brilliance, and that ultra-slim 8.1mm profile. This isn’t just a celebration of legacy; it’s a bold step into the future of haute horlogerie. By integrating a platinum peripheral rotor visible through the dual sapphire box crystals, AP maintained an astonishingly thin 8.1mm case profile despite the intense complication.

The 39mm case is constructed from a lightweight, mirror-finished blend of titanium and precious Bulk Metallic Glass (BMG).

The legend Zlatan Ibrahimović making a statement at Dubai Watch Week 2025 wearing the Royal Oak RD#5 Ref.26545XT.

MB&F and Maximilian Maertens have reimagined the HM11 Architect with a stunning 1930s-inspired redesign—think sunbeam motifs, two-tone rings, and vintage typography, all crafted in titanium. With just 10 pieces per edition, these limited releases mark a bold celebration of MB&F’s 20th anniversary. It’s not just a watch; it’s wearable art, blending horological innovation with nostalgic elegance.

Evolution of HM11:

MB&F debuted the HM11 Art Deco at Dubai Watch Week, transitioning the original postmodern house concept into a new architectural theme.

Design-First Approach: Instead of releasing a simple new colorway, founder Max Büsser chose to explore distinct historical architectural currents.

Art Deco Inspiration: Led by head of creative Maximilien Merton, the design draws direct inspiration from streamlined 1930s Art Deco landmarks like the Chrysler Building.

Comprehensive Modification: The redesign required an overhaul of the entire piece, including the case, bridges, tourbillon bridge, and dials.

Ultra-Limited Production: Celebrating MB&F’s 20th anniversary, the HM11 Art Deco is strictly limited to 20 total pieces worldwide across two 10-piece runs.

The LM Perpetual Baguette Diamonds 75th Anniversary Edition is driven by Stephen McDonnell’s groundbreaking perpetual calendar movement—one of modern watchmaking’s most ingenious achievements. This exceptional calibre forms the mechanical soul of two distinct timepieces, each embodying MB&F’s dual essence: radical technical mastery and profound artistic expression. With its seamless integration of precision mechanics and emotional design, the watch stands as a fitting tribute to 75 years of innovation, legacy, and the enduring art of time.

Max Busser — 7 and 5 making 75 is pure horological poetry. Büsser’s vision to pair such a rare, groundbreaking movement—Stephen McDonnell’s perpetual calendar—with this milestone is spot on. With only a few dozen made each year and all presold, it’s not just a celebration of 75 years, but a testament to enduring innovation. You can’t get more exclusive or meaningful than that.

The LM Perpetual EVO 75th Anniversary Seddiqi Limited Edition, limited to just 7 pieces, features bold blue accents and is powered by Stephen McDonnell’s revolutionary perpetual calendar movement. Housed in a 44mm x 17.5mm Grade 5 titanium case, it combines high-end mechanics with rugged elegance.

Built for resilience, it boasts 80 meters of water resistance, a screw-down crown, an integrated rubber strap, and MB&F’s patented FlexRing shock absorber—making it as technically advanced as it is exclusive. A true tribute to 75 years of visionary horology.

The 25th Grand Prix d’Horlogerie de Genève (GPHG) was celebrated in style at Dubai Watch Week, showcasing around 20 exceptional timepieces honored by the Academy and Jury. Displayed under the guidance of an expert watchmaker, the exhibition offered a rare chance to experience the pinnacle of horological artistry—where innovation, craftsmanship, and legacy converge. It’s a fitting tribute to a milestone edition, highlighting the future of watchmaking while honoring its rich heritage.

GPHG Foundation’s President Raymond Loretan emphasised: “Concluding this 2025 edition at the heart of an event as dynamic and inspiring as Dubai Watch Week perfectly illustrates the GPHG’s spirit of bringing people together, sharing and celebrating the watchmaking with the entire world. We extend our deepest gratitude to the organisers for their warm welcome and exemplary commitment to our shared passion.”

The 2025 GPHG Jury, chaired by Nick Foulkes, celebrated the industry’s creativity by honoring 19 outstanding timepieces, with the prestigious “Aiguille d’Or” Grand Prix going to Breguet for the Classique Souscription 2025. A masterpiece of heritage and craftsmanship, this watch stands as a testament to enduring elegance and innovation—earning the highest recognition in horology. It’s a fitting highlight of the exhibition at Dubai Watch Week, where artistry meets legacy.

The prize list –

https://www.gphg.org/en/prize-list-25

The Breguet Classique Souscription 2025 is more than a tribute—it’s a resurrection of Abraham-Louis Breguet’s revolutionary spirit. Crafted to mark 250 years of innovation, it reimagines the 18th-century Souscription pocket watch as a modern wristwatch, blending historical authenticity with refined simplicity. The single hand, grand feu enamel dial, chevé glass, and hand-blued steel hand echo the original’s elegance, while the movement draws from historic calibers with a contemporary soul.

Even the caseback tells a story—featuring the Quai de l’Horloge guilloché and Breguet’s own words on the movement’s design. It’s not just a timepiece; it’s a dialogue across centuries, honored with the Aiguille d’Or at the GPHG.

“Receiving the “Aiguille d’Or” Grand Prix at the GPHG is a tremendous honor for Breguet, which this year celebrates 250 years of uninterrupted watchmaking excellence. This award not only celebrates our Classique Souscription 2025, but above all the work, passion, and dedication of all our colleagues who bring the Maison to life every day. Their commitment, expertise, and high standards are the true beating heart of Breguet. To each and every one of them, I express my deepest gratitude. This distinction belongs to them as much as it does to the brand.”

Gregory Kissling, CEO – Brequet

Rolex CEO Jean-Frédéric Dufour delivered a rare keynote address at Dubai Watch Week – The Time to Act Is Now – A Note to the Watch Industr. He was joined by Abdul Hamied Seddiqi, Chairman of Seddiqi Holding, moderated by Wei Koh, Founder of Revolution Magazine . Their wide-ranging conversation focused on retail strategy, industry talent, and preventing the loss of consumer connection.

“Watchmaking is an industry that carries so much tradition that sometimes it can be hard to find a way out. With the Land-Dweller [a new model launched in April] we invented a new escapement, which has not been done in Switzerland since 1999, and in a watch that has some connection with the past [its design recalls Rolex’s 1970s Oysterquartz]. It’s a mix, where you take some DNA of the brand [and take it somewhere new]. I tell you, it’s very hard to invent a Rolex. Because you don’t want to do a square Rolex. Or a ‘normal’ Rolex. It has to stay a Rolex. So it’s a little bit like walking a tightrope, between tradition and the future.”

Key Takeaways from the Keynote –

Retail Strategy: Dufour confirmed that Rolex remains deeply committed to its global authorized dealer network. Following the brand’s acquisition of the Bucherer retail group, he stated that they have no plans to aggressively expand their own retail footprint.

Rolex CEO Jean-Frédéric Dufour addressed the brand’s retail strategy, framing the 2023 acquisition of retailer Bucherer as an anomaly rather than a shift in business model. Dufour emphasized that strategic partnerships are foundational to Rolex’s success and that the company has no intention of expanding its direct-to-consumer retail footprint beyond that acquisition.

“We always found the best partner locally that is able to talk to their local community in the way we wanted, so that they were able to spread the message the right way. One thing that is super important is trust. We come with the best product and communication that we can, and we invest in these things as much as possible, but we have to be sure that on the other side, a family like the Seddiqi family, they also do the best they can. And they do it very well.”

Watch Industry Warning: He warned watchmakers to avoid the fate of the automotive industry. By losing touch with devoted core customers and making the buying experience impersonal, he argued that automakers lost their emotional appeal. He urged the watch industry to celebrate craftsmanship and maintain deep ties with buyers.

“We employ more than 2000 engineers, you need to do something that is attractive to these people – they don’t want to work for a boring industry. They want to work for an industry that makes them dream about their future and opportunities. These people have trained for years to be able to do what they do, and sometimes their profession is a little bit underestimated. I think it is important to make it a profession, and I’m sorry to phrase it like this, sexiness. We want people to be proud”. The importance of attracting and retaining talented young people was something echoed by Mr. Seddiqi, who took the opportunity to announce the Seddiqi Watch Academy, a partnership with the Watchmakers of Switzerland Training and Educational Program (WOSTEP), aiming at training local watchmakers.

Newcomers and Innovation: Dufour welcomed the rise of new independent watchmakers. He noted that this fresh wave of talent pushes institutional brands to stay innovative.

“It’s hard to explain [what people like about watches]. We don’t have these very accurate studies that you can find in, say, the food industry. Where you can ask people: ‘Why do you like strawberry yogurt with sugar?’ And they tell you. If you are [creating] a watch, you can’t go onto the street and say to somebody, ‘Should it be a watch with a white dial, a black dial, or blue dial?’ We are driving on a highway at 200 kilometers an hour in the fog. It’s what makes our industry super complicated.”

Focus on Training: To keep the industry alive, he highlighted the importance of apprenticeships. He shared that Rolex currently trains about 500 apprentices across 26 different areas of expertise.

“At Rolex we have more than 500 apprentices in 26 different fields of expertise. We know that not all these young kids will stay with us forever. Some will work for other brands. We don’t really care about that. It’s fine. It’s an investment we do for the future.”

“[The independent brands] are pushing us. We need young people to challenge the institutional brands. An industry without newcomers is a dying one. We have 85 doctors in R&D and more than 2,000 engineers at Rolex, all at the highest level. But to attract that talent you must offer something inspiring. They don’t want a boring industry; they want one that makes them dream about their future. A profession needs a certain sexiness, a sense of pride.”

“We use AI for many aspects. It helps you to program the machines. It helps you to maintain the machines. But we’re not necessarily using it when it comes to human interaction. If you call the after-sales service, it won’t be AI answering. AI can also help you for the final quality test. But you cannot replace the human eyes by AI. We’re watchmakers. We can’t do everything using robots.”

The “Horology Forum: THE CEO Roundtable” featured a raw, unscripted discussion with the industry’s most influential leaders navigating what they describe as “the perfect storm”.

The primary takeaways from the panel cover macroeconomic headwinds, the core psychology of luxury retail, operational philosophies, and a long-term outlook.

Navigating Macroeconomic Pressures

The “Perfect Storm”: Leaders agree that the industry has faced a highly complex situation over the past two years. Pressure points include a strong Swiss Franc, skyrocketing gold prices, downcast global consumer sentiment, and international conflict.

The U.S. Tariff Correction: A major point of discussion was the reduction of planned U.S. tariffs on Swiss luxury goods down to 15% from a feared 39%. While it brought some sanity and stability back to the market, CEOs note it doesn’t mean macro uncertainty has vanished.

Direct Business Intervention: Georges Kern (Breitling) noted that because standard political diplomacy is often slow, key Swiss business leaders bypassed traditional channels to engage directly with the U.S. administration to protect the 65,000 jobs within the Swiss watchmaking ecosystem.

The Psychology of Luxury vs. Commodities

Creating Needs vs. Solving Needs: Georges Kern emphasized that consumer goods respond to a functional need, whereas luxury entirely creates a need. “Nobody is buying an analog watch to read time,” he stated, comparing watches to the car industry which has increasingly lost its emotional allure to become a standardized, battery-centric utility.

An Industry of Pure Emotion: Ilaria Resta (Audemars Piguet) and Julien Tornare (Hublot) pointed out that mechanical watches are fundamentally immaterial vehicles for personal milestones, art, and memory. Watches act as a form of self-expression or personal “adornment” rather than functional hardware

Retail Models & Client Centricity

Overrated E-Commerce: The panel highlighted that physical boutiques remain absolutely paramount in luxury (38:58). Consumers, especially younger generations, fiercely prioritize a real-world physical buying experience over digital storefronts.

Non-Commercial Platforms: Audemars Piguet highlighted their “AP Lab” concept in Japan—a non-commercial space entirely dedicated to interacting with the history of horology, hosting masterclasses, and uncovering what consumers love, without any pressure to buy.

The Wholesale Balance: While most brands favor direct-to-consumer retail, Karl-Friedrich Scheufele (Chopard) noted that wholesale still holds strategic value. Customers inherently enjoy entering a multi-brand environment to directly compare chronographs and designs across competing houses before buying.

Leadership & Structural Agility

The Family-Owned Advantage: Family-owned operations like Chopard have the distinct luxury of long lead times. Developing a highly complex movement can take 6 to 10 years; private companies can pull through these costly timelines even if quarterly economic metrics are temporarily unfavorable.

Circular Leadership: Ilaria Resta explained her preference for “circular leadership” over standard top-down corporate pyramids. In her view, a CEO is structurally isolated from unfiltered organizational truths, meaning they must position themselves at the center of a flat circle to stay equally close to all market realities.

Absorbing Vulnerability: Julien Tornare spoke on the fundamental loneliness of being a CEO. A leader must possess intense personal doubts to stay sharp, but they must ultimately absorb their own worries rather than project them, ensuring they continually broadcast positive energy and an unshakeable direction to their teams.

Long-Term Outlook & Industry Health

Supply Chain Vulnerability: The panel strongly cautioned against focusing exclusively on front-facing brands. Behind the major names is a fragile ecosystem of third-party suppliers who lack structural visibility and absorb the worst macroeconomic shockwaves. Safeguarding these suppliers from financial collapse is critical to preventing the entire industry from grinding to a halt.

Preserving Craftsmanship: There is a profound collective responsibility to continue transmitting knowledge to future generations. Maintaining strong apprenticeship programs is essential to ensuring that watchmaking craftsmanship physically stays alive within Switzerland.

Demographic Bright Spots: Despite localized corrections in Europe and China, global demand remains strong. The average age of a first-time mechanical watch buyer is actively decreasing, women represent an expanding market share, and massive demographic white spaces like India, Malaysia, and Indonesia are beginning their luxury growth trajectories.

Bovet showcased its blend of high horology and heritage. The highlight of their exhibition was the debut of the Bovet Récital 30 Worldtimer Seddiqi Limited Edition, celebrating the 75th anniversary of the region’s prominent retailer Ahmed Seddiqi & Sons. The Bovet Récital 30 won the Men’s Complication Prize at the 2025 GPHG.

The Bovet Récital 30 Seddiqi Limited Edition redefines world time with its innovative roller-based system, now enhanced for the 75th anniversary of Ahmed Seddiqi & Sons. Its striking green guilloché dial adds vibrancy, while the 42mm x 12.9mm Dimier case—crafted in titanium or red gold with alternating satin and polished finishes—ensures elegance and wearability. Every detail is intentional, from the legible city names to the day/night disc, offering a clear, instant read of global time.

Key Features

Roller-Based Time Zones: Instead of a traditional dial, the watch uses four rotating four-sided rollers to display 24 global time zones and account for complex daylight saving time (DST) shifts.

Arabic Customization: In a nod to the Middle East market, the city slot for Dubai is inscribed in Arabic on the roller.

Innovative Movement: Powered by the Bovet In-House Calibre R30-70-001, which operates at a 4 Hz frequency (28,800 vph) and provides 62 hours of power reserve.

The Bovet Récital 30 Seddiqi Limited Edition proudly features New Delhi on its roller-based world time display, a thoughtful inclusion given India’s unique 30-minute time offset. Displayed in black with a yellow indicator, New Delhi is further distinguished by a second, color-matched yellow minute hand that tracks its offset precisely—a rare horological solution. This innovation reflects Mr. Raffy’s commitment to accuracy and inclusivity, honoring a region of growing global importance and its discerning collectors who value true excellence.“India is a country growing fast on the global stage, and I wanted to honor this exciting region on the Récital 30,” Mr. Raffy explains. “The collectors in India are very knowledgeable and demanding of true excellence, and I was proud to include this unique 30-minute offset, something that has rarely been done before.” It’s a bold technical and cultural statement, seamlessly integrated into the watch’s elegant design.Paired with a light blue Cordura strap, the Récital 30 balances groundbreaking complexity with a sense of playfulness and wearability. Far from being just a high-complication timepiece, it’s a celebration of connection—between cultures, time zones, and the art of watchmaking itself.

Easy Adjustments: Two pushers on the case make it incredibly easy to switch between world zones and manage the 30-minute time zone offset used in countries like India.

BOVET was honored to have the Récital 30 chosen as the Watch of the Year by Robb Report Monaco & Côte d’Azur. The Bovet Recital 30 is a groundbreaking world timepiece—engineered to solve the long-standing Daylight Saving Time challenge that’s plagued traditional world timers for over a century. Designed as the ultimate companion for global travelers, it automatically adjusts for DST, ensuring the time is always accurate, no matter the season or location.

At its core, the watch excels in functionality: 26 precision rollers manage city names, DST settings, and the 24-hour scale, eliminating the need for mental calculations. Dubai is proudly highlighted in red and printed in Arabic, a meaningful nod to the region’s legacy. Two pushers—one for global DST adjustments and one for local hour jumps—make this one of the most user-intuitive world timers available, staying accurate across seasons and time changes with ease.

Powering this horological marvel is Bovet’s in-house R30-70-001 automatic calibre, a 373-component engine delivering a 62-hour power reserve. Meticulously finished and engineered for reliability, it underscores Bovet’s commitment to innovation and craftsmanship. This limited edition isn’t just a timepiece—it’s a tribute to heritage, precision, and the enduring bond between Bovet and Seddiqi.

With this innovation, Bovet doesn’t just tell time; it redefines precision, blending horological mastery with real-world practicality. It’s a true leap forward in watchmaking intelligence.

Bovet highlighted the second release, the Récital 12: a special Blood Jasper edition celebrating the 75th anniversary of Ahmed Seddiqi, and stunning models with Malachite and Tiger’s Eye stone dials.

The Récital 12 Collection

Integrated Bracelet: The Récital 12 is the Maison’s first timepiece to come with an integrated titanium bracelet.

Movement: Powered by the manual-wind Bovet Calibre 123BMDR12C2.

Power Reserve: Provides an impressive 7-day power reserve (168 hours) from a single barrel.

Comfort: Features a 40mm Dimier case in Grade 5 Titanium that is lightweight and highly ergonomic.

Dial Design: Features inverted movement showing the gear train and balance on the dial side, combined with beautiful natural stone dials.

The Seddiqi 75th Anniversary Edition

Dial Material: Made with an exclusive Blood Jasper gemstone.

Limited Availability: This special partnership edition is strictly limited to just 10 pieces worldwide.

Engravings: Features the Ahmed Seddiqi name and the number 75 on the caseback.

“We have had many collectors from all over the world asking for a metal bracelet,” highlights Pascal Raffy – founder. “I’m very detail-oriented when it comes to comfort and design, so I knew if we did a bracelet, it would have to be as close to perfect as possible.”

Pascal Raffy, owner of Bovet on the collaboration “a reflection of shared values of craftsmanship, artistry, and timeless elegance”

Mohammed Abdulmagied Seddiqi on the Bovet 75 years Seddiqi collaboration, “a symbol of partnership and excellence that continues to inspire.” 

The L.U.C Qualite Fleurier Seddiqi 75th Anniversary Edition marks a historic moment—75 years of Seddiqi’s legacy and a half-century partnership with Chopard. Limited to 25 pieces, this refined timepiece is crafted in Chopard’s signature Lucent Steel™, housing the chronometer-certified L.U.C 96.09-L calibre, renowned for its precision and slim profile. Certified with the prestigious Qualite Fleurier label, it represents the pinnacle of Swiss watchmaking: technical excellence, artistic finish, and enduring elegance. A true tribute to a visionary retailer and a milestone in horological collaboration.

The L.U.C 96.09-L calibre at the heart of this timepiece is a masterpiece of slim, high-performance engineering. At just 3.30 mm thick, it packs Twin technology—two stacked barrels—for a robust 65-hour power reserve, paired with a 22k white gold micro-rotor for efficient winding. Every component is finished to the highest standard: Côtes de Genève, circular graining, bevelling, and mirror polishing not only elevate its beauty but also meet the strict criteria for both COSC chronometer and Qualite Fleurier certification. It’s a true fusion of precision, craftsmanship, and horological heritage.

The L.U.C Grand Strike is nothing short of a symphonic masterpiece—Chopard’s most intricate watch to date, with 686 components harmonizing three chiming functions: minute repeater, petite sonnerie, and grande sonnerie, plus a silent mode and tourbillon. What’s truly magical is the patented sapphire gong system, inspired by the delicate ring of champagne flutes, delivering a sound that’s pure, resonant, and utterly unique.

Certified by both COSC and the Geneva Seal, and crafted in ethical white gold, it’s a marvel of engineering and artistry. At 43mm, it’s surprisingly wearable for its complexity, and while CHF 780,000 is steep, they say once you hear it chime, the price starts to make sense. This isn’t just a watch—it’s a legacy in motion.

The L.U.C Grand Strike is a monumental achievement—11 years in the making, born from over 11,000 hours of R&D driven by Karl-Friederich Scheufele’s deep passion for horology. With 686 components, it unites a tourbillon, minute repeater, petite sonnerie, and grande sonnerie in a remarkably wearable 43mm case—a rare feat in high-complication watchmaking.

Ten technical patents, five developed exclusively for this piece, underline its innovation, especially the sapphire gong system that sings with the clarity of clinking crystal. It’s not just Chopard’s most complex watch; it stands among the finest grande sonneries ever made. This is where engineering, art, and obsession converge.

“It has always been our intention to create a grande sonnerie at Chopard. If you look at the L.U.C Grand Strike, what you see is the cumulative impact of 30 years spent creating and innovating in the domain of fine watchmaking. When you listen to its chime, you are hearing the rhythm of Haute Horlogerie at Chopard Manufacture. If the chime moves you, it’s because you resonate with our way of making watches.

Chopard’s Co-President Karl-Friedrich Scheufele

The Octo Finissimo’s collaboration with Emirati artist Mattar bin Lahej is such a bold, beautiful fusion—where Bvlgari’s iconic geometry meets the expressive flow of Arabic calligraphy. Laser-etched across the titanium case, bracelet, and dial, the script adds a deeply cultural layer while staying true to the watch’s modern, minimalist spirit. It’s a perfect example of how the Octo Finissimo isn’t just a timepiece, but a canvas—one that celebrates art, identity, and innovation in one striking design.

The Mattar Bin Lahej x Octo Finissimo, produced as a limited-edition of just 70 pieces is a powerful blend of Italian design precision and Emirati artistic expression—where Bvlgari’s signature angularity frames the fluid elegance of Arabic calligraphy. Engraved across the titanium case, bracelet, and dial, the artwork isn’t just decoration; it’s a dialogue between cultures, crafted into the very structure of the watch.

This collaboration reflects Bvlgari’s vision of horology as a living art form—one that resonates locally with cultural pride and globally through bold, contemporary design. It’s innovation with meaning, and it feels right at home in the Octo Finissimo’s legacy of reinvention.

His Highness Sheikh Mohammed bin Rashid Al Maktoum,“The future will be for those who can imagine, design, and implement it. The future does not wait, but it can be designed and built today.”

The Bvlgari x Mattar Bin Lahej collaboration for Dubai Watch Week 2025 is more than a limited edition—it’s a cultural moment in horology. By merging the Octo Finissimo’s razor-sharp Italian design with Bin Lahej’s expressive Arabic calligraphy, the watch becomes a sculptural narrative where time, language, and identity are intertwined.

It’s a testament to Bvlgari’s vision: not just making watches, but fostering creative dialogues that honor heritage while pushing boundaries. With Fabrizio Buonamassa Stigliani and Bin Lahej at the helm, this piece embodies both mechanical precision and artistic soul—a true fusion of Swiss craftsmanship and Emirati expression.

At the heart of the Octo Finissimo lies Bvlgari’s ultra-thin automatic movement—just over 2mm high, powered by a micro-rotor that maintains the watch’s sleek 5mm profile. Through the sapphire caseback, you can see the meticulous finishing: Geneva stripes, chamfered edges, and circular graining, all handcrafted with precision. It’s a perfect reflection of the watch itself—where technical mastery and artistic detail coexist in harmony, much like the cultural dialogue it represents.

The Mattar Bin Lahej x Octo Finissimo is truly more than a timepiece—it’s a symbol of cultural convergence, where high horology becomes a canvas for identity and vision. By engraving Sheikh Mohammed bin Rashid Al Maktoum’s words in Arabic script, Bvlgari and Bin Lahej have created a modern icon that captures Dubai’s spirit: bold, visionary, and deeply rooted in heritage. It’s a powerful reminder that watches can carry meaning far beyond time—they can reflect ambition, artistry, and the energy of a city shaping the future.

The Louis Vuitton Escale, born from the Maison’s legacy of travel, began as a world time piece embodying the elegance of global exploration. In 2024, to celebrate its 10th anniversary, the collection evolved with a refined, time-only dress watch—compact, round, and timeless. Now, at Dubai Watch Week 2025, it returns in two striking limited editions: one with a malachite dial, the other in turquoise. These natural stone dials add depth and character, transforming the Escale into a wearable art piece—where horology meets the raw beauty of the earth, all while staying true to its spirit of journey and refinement.

These new Escale timepieces highlight Louis Vuitton’s rare artistry in stonework, showcasing vibrant turquoise and deeply veined malachite—each dial a unique expression of natural beauty. Limited to just 30 pieces per variant, they merge the House’s heritage of craftsmanship with the precision of fine watchmaking. It’s a celebration of material mastery and minimal elegance, where every watch becomes a rare object of desire—refined, personal, and deeply connected to the art of time and travel.

At just 40mm—only 1mm wider than its predecessors—the Escale’s new stone-dial editions demand extraordinary precision. Sourcing was critical: turquoise selected for its luminous blues and bold veining, malachite chosen only for its deepest, richest greens.

Transforming these delicate, brittle stones into exacting watch cases and dials required innovative techniques from La Fabrique des Boîtiers, Louis Vuitton’s in-house case atelier. It’s a testament to their mastery—where nature’s fragility meets the rigor of haute horlogerie, resulting in 30-piece limited editions that are as technically impressive as they are beautiful.

The dial’s design elevates both elegance and clarity: a brushed minute ring with white gold studs frames the stone, while platinum-finished bracket indices mark each hour with refined precision. The dauphine hands—hour and minute—are crafted in white gold, gliding smoothly above, while a gently arched titanium seconds hand follows the dial’s organic contours with lightness and grace. Every element, from the hand shapes to the finishes, is tuned to enhance legibility without compromising luxury. It’s a perfect balance—where the raw beauty of malachite or turquoise meets the exacting standards of high watchmaking, all underpinned by Louis Vuitton’s meticulous attention to detail.

Powering the new Escale is the LFT023 automatic micro-rotor caliber—previously seen in the Tambour but now adapted for central seconds. Crafted by La Fabrique du Temps Louis Vuitton and manufactured by Le Cercle des Horlogers, this 4Hz movement delivers a solid 50-hour power reserve and carries COSC chronometer certification. Through the sapphire caseback, the 22k engraved micro-rotor, monogram-inspired barrel, and diamond-polished bridges come into view—a mechanical showcase that blends technical excellence with artistic flair. It’s not just a movement; it’s a signature of craftsmanship, visible with every glance.

The UR-FREAK is a groundbreaking fusion—where URWERK’s signature satellite hours meet Ulysse Nardin’s revolutionary rotating carousel movement. This isn’t just a collaboration; it’s a declaration of shared philosophy between two independent powerhouses, each known for defying convention. The result? A timepiece that feels like a manifesto: bold, mechanical, and unapologetically avant-garde. It’s not about compromise—it’s about amplification, where two radical visions converge into something entirely new. This is independent watchmaking at its most daring.

The UR-FREAK is a landmark collaboration—100 pieces that mark a true meeting of minds between Ulysse Nardin and URWERK. For the first time, their most iconic innovations—the Freak’s rotating movement and URWERK’s satellite hours—are fused into a single, fully integrated calibre built from the ground up. This isn’t a remix; it’s a reimagining. With no compromise to their design DNA, this timepiece stands as a rare achievement in independent watchmaking, where two visionary brands align not just in mechanics, but in spirit. It’s horological synergy at its finest.

At the heart of the UR-FREAK lies a completely new calibre—over 150 components engineered from scratch to merge Ulysse Nardin’s rotating carousel with URWERK’s wandering hour satellites. The three-hour carousel moves seamlessly, while domed hour discs flip into view with each passing minute, revealing the jumping hour in true URWERK style. It’s a mechanical symphony of precision and innovation, where every element is built to serve a unified vision. This isn’t just collaboration—it’s co-creation at the highest level.

The UR-FREAK’s design stays true to the Freak’s radical DNA—the regulating organ is front and center, with a large silicon oscillator rotating in sync with the satellite assembly, completing a full revolution every three hours for enhanced stability. With no traditional crown, the watch keeps its sleek, seamless profile: time is set via the bezel, winding through the caseback. It’s a masterclass in functional minimalism, where every element serves both mechanics and aesthetics. This is horology unbound—innovative, intuitive, and utterly mesmerizing.

F.P. Journe had announced the Chronographe FB as both a tribute to its Tokyo Boutique and the final chapter of its Limited Series. With just 200 pieces, and that one definitive sentence marking the end, it feels like a quiet closing of a door. It speaks volumes about the brand’s evolution, shifting away from limited runs while leaving collectors with a lasting piece of its legacy. There’s a certain elegance in knowing when to step back—this watch isn’t just a timekeeper, it’s a farewell rendered in horological perfection.

The Chronographe FB carries the spirit of the Linesport Rattrapante but refines it into something more intimate and elegant. At 40mm in titanium, it’s a full 4mm smaller than the 44mm Linesport, giving it a more wearable, dress-sport character. The open subdials, big date at 6, and tachymeter—now moved to the dial instead of the bezel—contribute to a cleaner, more formal aesthetic. Gold pushers and crown echo the warm tones of the hands, numerals, and date display, creating harmony between case and dial. That gold also subtly mirrors the 18k gold movement within, a signature Journe touch. It’s a fitting finale: a watch that balances sportiness and sophistication, marking the end of the Limited Series with quiet confidence and timeless design.

The key distinction lies in the movement: the Linesport Rattrapante is powered by the caliber 1518, a rattrapante (split-seconds) chronograph first unveiled for Only Watch 2017 and later brought into regular production. The Chronographe FB, while sharing design DNA, does not feature a rattrapante mechanism—making it a more accessible, yet still highly refined, expression of Journe’s chronograph mastery.

This shift underscores the brand’s move toward timelessness over technical spectacle, a fitting note for the final Limited Series.

The movement architecture of the Chronographe FB clearly pays homage to the caliber 1518, with the same elegant layout of balance, escape wheel, and fourth wheel cocks—each positioned identically, preserving Journe’s signature aesthetic. However, the absence of the rattrapante mechanism allows for a reconfiguration: the second column wheel and split-seconds components are gone, and the center chronograph wheel now sits under its own dedicated cock, which also carries the jumper spring for the minute counter. This simplification streamlines the movement while maintaining its visual harmony and precision—refined, purposeful, and a fitting evolution for a final edition.

The Girard Peregeaux Laureato Three Gold Bridges is a stunning tribute to 50 years of design and craftsmanship—making its debut at Dubai Watch Week 2025 in a limited run of just 50 pieces. Housed in a new 41mm white gold and steel case, it’s powered by the in-house GP9620 calibre with a purpose-built tourbillon, each movement personally signed by the master watchmaker who assembles it from start to finish. This isn’t just a watch; it’s a signature of dedication, blending Girard-Perregaux’s heritage with modern artistry. A true milestone, both technically and emotionally.

The Laureato Three Gold Bridges beautifully unites Girard-Perregaux’s iconic design elements—the octagonal bezel, circular ring, and tonneau case—into a harmonious 41mm titanium case that’s both lightweight and durable. This modern reinterpretation keeps the Laureato’s distinctive geometry while enhancing wearability, making it a perfect blend of elegance and everyday resilience.

By marrying the legendary Three Gold Bridges architecture with the anniversary-worthy tourbillon movement, it’s not just a celebration of 50 years—it’s a statement that heritage and innovation can move in perfect sync.

At the heart of the Laureato Three Gold Bridges beats the in-house GP09600 calibre, a self-winding marvel that brings Girard-Perregaux’s legendary Three Gold Bridges to life like a mechanical stage. Each bridge is hand-beveled to a mirror finish, showcasing the movement with dramatic clarity. The tourbillon, housed in a lightweight titanium lyre-shaped cage, rotates continuously to counter gravity’s effect on precision. With a 55-hour power reserve and housed in a sleek titanium case, this watch doesn’t just honor 50 years of design—it redefines what a modern classic can be.

The 1970s were a golden era for watchmaking—ushering in the age of the integrated bracelet and forever changing the landscape of luxury sports watches. The Laureato, born in 1975, stands proudly among icons like the Royal Oak and Nautilus, while sharing the decade with the IWC Ingénieur, Piaget Polo, Vacheron Constantin 222, and the modern Cartier Santos. It’s fascinating how this period fused bold design with technical innovation, and now, with the Three Gold Bridges tribute, Girard-Perregaux isn’t just celebrating 50 years of the Laureato—it’s reaffirming its place in that legendary lineage.

The Biver Automatique Collection has become a true expression of the Biver philosophy—where Jean-Claude and Pierre Biver’s vision comes to life through understated design, artisanal mastery, and mechanical authenticity. Since its debut in September 2024 with four refined references, it’s rapidly grown into the heart of the brand’s identity.

The latest pieces deepen that legacy, blending traditional métiers d’art with bold contemporary execution. It’s a balance of old and new—one that feels timeless, yet fully modern. This isn’t just watchmaking; it’s a statement of values, worn on the wrist.

The 2025 Automatique Collection takes Biver’s design philosophy to new heights—staying true to its roots in purity and precision while embracing guilloché, gem-setting, and grand feu enamel for the first time. These haute horlogerie techniques are reimagined with a modern touch, focusing on texture, contrast, and sharp geometry rather than ornamentation.

Jean-Claude Biver’s vision of a “strong and distinctive identity” is clearly taking shape: each dial feels intentional, refined, and deeply connected to the brand’s evolving language. It’s a collection that proves simplicity and sophistication aren’t opposites—they’re partners in timeless design.

The new Automatique variations stay true to the classic 39mm x 10mm thickness dimensions, with angular lugs, a slightly domed crystal, and 80m water resistance—elegant, wearable, and built for daily refinement. Inside, the proprietary micro-rotor caliber, developed with Dubois-Depraz, is a technical and visual standout: seven bridges, serpentine-spoked wheels, and finishes like Clous de Paris, circular graining, anglage, and hand-polishing reveal a deep commitment to craftsmanship.

The bi-directional 22k gold micro-rotor ensures efficiency while operating at 3.5Hz and delivering a robust 65-hour power reserve. With a practical zero-reset function for precise time-setting, this isn’t just a watch of beauty—it’s one of purpose, precision, and enduring design.

The new Biver Automatique watches are offered with calf or alligator leather straps, paired with a pin buckle in matching case material, ensuring a seamless look. For those who prefer metal, a 5-row bracelet or folding buckle is available on request.

True to its position in haute horlogerie, pricing starts at CHF 80,000, with full details in the technical specifications. It’s a collection that balances exclusivity, craftsmanship, and modern elegance—each piece a testament to Biver’s unwavering focus on essential beauty.

Van Cleef & Arpels pays homage to nature’s rhythm with the Lady Arpels Heures Florales and Lady Arpels Heures Florales Cerisier, inspired by Carl von Linné’s 18th-century *Horologium Florae*. The Swedish botanist proposed a garden where flowers open and close at set times, marking the hours. Van Cleef & Arpels brings this poetic idea to life—each watch transforms the dial into a blooming tableau, where floral animations indicate the time, merging botanical wonder with exquisite craftsmanship in true Maison style.

The Lady Arpels Heures Florales Cerisier is a masterpiece in rose and white gold, set with white and yellow diamonds, pink sapphires, and white mother-of-pearl. Its dial features delicate miniature painting, bringing to life the cherry blossom motif that opens and closes to indicate the hours, powered by a self-winding mechanical movement with a dedicated flower-opening module. The lateral display shows minutes, blending poetic mechanics with Van Cleef & Arpels’ timeless artistry—where nature, jewelry, and horology bloom as one.

The Lady Arpels Heures Florales Cerisier isn’t just a watch; it’s a wearable garden where time blossoms. Beneath its dazzling array of gemstones and métiers d’arts—miniature painting, stone setting, and floral mechanics—lies a deeply poetic integration of jewelry and horology. Van Cleef & Arpels doesn’t just combine the two; they dissolve the boundary between them. It’s no wonder this piece stands alone in its class, earning well-deserved acclaim as a masterpiece of feminine watchmaking.

The Lady Arpels Heures Florales watches bring Carl von Linné’s 18th-century flower clock to life with a poetic mechanical dance. Each of the 12 blossoms on the three-dimensional dial opens and closes to indicate the hour, driven by a custom in-house module that sets 166 components in motion. Every petal is meticulously articulated, responding to the time with delicate precision. The sequence of blooms unfolds in one of three random patterns, adding an element of surprise—making each passing hour a unique, living performance of art, nature, and horology intertwined.

The Lady Arpels Bal des Amoureux Automate is a four-year labor of love, where poetry meets precision. At noon and midnight, the automaton awakens—two enamored figures lean toward each other in a tender gesture, their arms moving through a finely engineered translational mechanism with three joints. Time is marked by two stars that sweep across the dial via a dual retrograde system for hours and minutes. The backdrop is a handcrafted nocturnal scene: grisaille enamel sets a dreamy tone, adorned with festive lanterns and delicate white gold cobblestones—each detail a testament to Van Cleef & Arpels’ mastery of storytelling through time.

The synchronized movement of the lovers with the stars in the Lady Arpels Bal des Amoureux Automate is a brilliant technical feat—one of several patented innovations in this exceptional timepiece. By decoupling the automaton from time-telling, Van Cleef & Arpels allows the figures to move in a smooth, linear path, dancing across a courtyard of white gold cobblestones. This freedom enhances the poetic charm, turning each noon and midnight into a private, mechanical ballet—where emotion and engineering move in perfect harmony.

The Perlée Extraordinaire Fruits Enchantés Framboise watch captures the magic of a sun-drenched summer with exquisite artistry. Its golden beaded case frames plump, glistening raspberries crafted in façonné enamel—a patented technique developed by Van Cleef & Arpels in 2023 that gives the fruit its lifelike curves and radiant finish. Two sculpted white gold fairies, adorned with diamond-set wings, float into the scene, playfully observing time’s passage.

A true celebration of nature and craftsmanship, this timepiece blends enchantment, innovation, and the Maison’s signature whimsy into a wearable dream.

The Perlée Extraordinaire Fruits Enchantés collection doesn’t just mark time—it elevates it into art. Each piece, like the Framboise, turns moments into miniature masterpieces, where nature’s fleeting beauty is immortalized through gold, façonné enamel, and diamonds. More than a watch, it’s a celebration of Van Cleef & Arpels’ belief that jewelry should capture life’s most poetic instants. Here, it’s the peak of summer’s harvest—frozen in craftsmanship, alive with wonder, and designed to enchant across generations.

The Hommage “Sukoon Al-Layl” is a breathtaking tribute—Roger Dubuis at its most poetic. A unique piece, no less, blending the brand’s signature biretrograde perpetual calendar with a mesmerizing guilloché dial that evokes the quiet ripples of desert sand under moonlight. Cased in 38mm of platinum, it’s a masterclass in elegance and technical artistry. The name—“Sukoon” meaning serenity, “Al-Layl” meaning night—perfectly captures its essence: a celestial calm, a moment suspended in time. It’s not just a watch; it’s a meditation on stillness, craftsmanship, and the beauty of the night sky, all driven by Mr. Dubuis’ enduring passion for astronomical complications.

The Hommage “Sukoon Al-Layl” is a stunning one-of-a-kind masterpiece—crafted in platinum from case to buckle, with a layered dial that draws from both Roger Dubuis’ 30-year legacy and the vast, serene beauty of Middle Eastern landscapes. Housed within is the RD1472 calibre, featuring a perpetual calendar with biretrograde display, now reimagined with a guilloché pattern evoking rippling desert sands under moonlight.

Unveiled exclusively at Dubai Watch Week as part of the “La Placide” series, it’s more than a watch—it’s a poetic fusion of heritage, modernity, and tranquillity, honoring Mr. Dubuis’ spirit and his passion for astronomical precision. A true celebration in motion.

The Hommage “Sukoon Al-Layl” is a profound tribute—more than just a watch, it’s a narrative woven from Roger Dubuis’ legacy and the soul of horological tradition. Crafted entirely in platinum, this one-of-a-kind piece features a layered dial inspired by Middle Eastern landscapes and houses the historic RD1472 calibre, combining the original RD14 movement from 2004 with the iconic RD72 perpetual calendar module. The RD14, Roger Dubuis’ first in-house automatic movement, returns with its signature swan neck and pistol bridges—homages to classic pocket watches that Mr. Dubuis deeply admired.

Meanwhile, the RD72 module, first used in 1999, brings its elegant biretrograde display, tracking day, date, month, leap year, and moonphase, with 50% of its components meticulously remanufactured in-house. Unveiled at Dubai Watch Week as part of the “La Placide” series, this piece doesn’t just honor the past—it breathes new life into it, blending heritage, craftsmanship, and serenity in a single, luminous gesture.

The H. Moser & Cie. Streamliner Perpetual Moon Concept Meteorite is a stunning fusion of cosmic history and minimalist elegance. Crafted from a slice of the ancient Gibeon meteorite—its distinctive Widmanstätten patterns formed over millions of years—the dial is a one-of-a-kind celestial canvas. Paired with the brand’s signature restrained design, the perpetual moon complication adds a poetic touch, tracking the lunar cycle with quiet precision. It’s more than a watch; it’s a wearable fragment of the universe, where deep time meets modern horology in perfect harmony.

The Streamliner Perpetual Moon Concept Meteorite combines robust elegance with celestial artistry in a 40mm steel case, just 11.4mm thick (13.2mm with sapphire crystal), and 120 meters of water resistance—impressive for a watch of its character. The seamless, lug-free design flows into a fluid bracelet with articulated, tapering links that conform effortlessly to the wrist. Finishing is masterful: satin-brushed surfaces on the case and vertically brushed bracelet links are accented with polished bevels, adding subtle contrast and refinement. It’s secured with a sleek triple-folding clasp, ensuring comfort and security. Every detail reflects H. Moser & Cie.’s philosophy—pure, purposeful, and profoundly beautiful.

The Streamliner Perpetual Moon Concept Meteorite is powered by H. Moser & Cie.’s in-house automatic HMC 270 calibre—distinct from the hand-wound MC 801 used in the Endeavour line. With a bi-directional pawl winding system and a skeletonized 28k red gold rotor, it delivers a robust 72-hour power reserve.

This movement not only ensures reliability but also complements the watch’s seamless design, blending technical sophistication with the cosmic elegance of its meteorite dial. It’s a perfect match of form, function, and celestial inspiration.

The Arnold & Son Constant Force Tourbillon 11 Platinum Edition is a masterful tribute to 260 years of horological excellence, blending the legacy of John Arnold’s precision chronometers with Breguet’s revolutionary tourbillon. As the final piece in the Constant Force 11 series, this platinum edition embodies a rare synthesis of history, craftsmanship, and natural inspiration.

Every detail—from the hand-finished movement to the symmetrical dial architecture—speaks to a deep respect for tradition, while pushing the boundaries of modern watchmaking. It’s not just a timepiece; it’s a conversation between centuries, made tangible for the discerning collector.

The dial of the Arnold & Son Constant Force Tourbillon 11 Platinum Edition is a true work of art—crafted from solid 18-carat yellow gold with a 3N finish, it features a hand-engraved tremblé guilloché pattern that captures the organic texture of Cornwall’s fern-covered moors, the birthplace of John Arnold. This intricate motif brings a quiet, natural vitality to the dial, linking the watch’s technical mastery to the landscape that inspired its creator. It’s a poetic detail, subtly honoring heritage while enhancing the timepiece’s depth and warmth—a perfect blend of nature, history, and haute horlogerie.

The Arnold & Son Calibre AS5219 is a masterpiece of precision engineering—manually wound, 33mm in diameter, and 10.48mm high, it delivers an impressive 100-hour power reserve while beating at 3 Hz. At its core, the constant force mechanism sits between the gear train and the one-minute tourbillon, ensuring a steady flow of energy to the balance wheel.

This stabilizes the oscillator’s amplitude, enhancing accuracy in a way that honors both historical chronometry and modern innovation. It’s not just movement design—it’s horological harmony in motion.

The new Bovet GMT Balancier Convexe is a marvel of horological design—slimmer and more wearable, perfect for the globe-trotting adventurer. Its curved titanium case, just 42.9mm, houses a refined 72-hour power reserve and a complex 496-component movement, 73 more than before.

The caseback reveals a hand-finished disc with global cities, UTC, and daylight saving references, with La Chaux-de-Fonds taking a proud place between Athens and London—a quiet tribute to Swiss mastery. Limited to just 22 pieces, it’s a rare fusion of clarity, performance, and artistry, built to guide you seamlessly across time zones.

The Hand Made 2 is a profound expression of Greubel Forsey’s dedication to craftsmanship—a timepiece where artistry meets precision. Entirely assembled by a single watchmaker, it embodies a rare human touch in modern horology.

Of its 270 components, all but five are meticulously handmade using traditional tools like the precision lathe, jig-borer, and pantograph. This seamless blend of old-world technique and contemporary design stands as a powerful testament to the brand’s unwavering commitment to handcrafted excellence.

The Hand Made 2’s dial is a masterpiece of contrast and light—hand-frosted German silver forms a mesmerizing backdrop, letting the Grand Feu enamel subdials for hours, small seconds, and power reserve truly shine. A standout feature is the power reserve indicator, mounted on a handcrafted conical jewel, showcasing Greubel Forsey’s technical brilliance. Every angle reveals a new detail, where artistry and mechanics move in harmony—a celebration of tradition, innovation, and the sheer joy of handcrafted watchmaking.

The Double Balancier Convexe Titanium is a triumph of craftsmanship and design. Its frosted titanium mainplate and hand-polished balance wheel bridges—each chamfer and bevel finished with precision—showcase the watchmaker’s skill and patience. Now resized to 42.5mm, it features a double-curved, luminous grey case that wraps the wrist with quiet elegance. The polished bezel, accented with subtle satin finishes, adds a refined play of light, blending strength with artistry. It’s a powerful statement—technical mastery and aesthetic grace in perfect balance.

The AkriviA Rexhep Rexhepi Chronomètre Contemporain II (RRCC II) marks a decade of independent watchmaking for Rexhep Rexhepi, blending evolution with heritage. While it mirrors the original RRCC’s elegant exterior from 2018, the RRCC II is a significant mechanical advancement—refined in movement, finishing, and precision.

Key upgrades include an improved escapement, enhanced handcrafting techniques, and subtle yet meaningful structural changes that elevate its performance and exclusivity. Even distinct from the record-setting Only Watch 2021 version that sold for CHF 800,000, the RRCC II stands as a testament to Rexhepi’s relentless pursuit of horological perfection—where every detail honors the past while pushing forward into new territory.

The AkriviA RRCC II offers a choice of platinum or rose gold cases, paired with either black or ivory Grand Feu enamel dials—each crafted entirely by hand. The dials share the same refined architecture but differ in execution: made through a painstaking process of layering and firing enamel, where even the smallest flaw means starting over. The two-part design features a recessed small seconds subdial soldered to the main plate. On the black dial, this subdial is adorned with a hand-engraved Gratté pattern, filled with translucent grey enamel for subtle depth. It’s a perfect blend of artistry and precision, reflecting Rexhepi’s mastery of traditional techniques in a contemporary timepiece.

The Calibre RRCC02 in the AkriviA RRCC II is an entirely new movement, though it retains the elegant symmetry of the 2018 RR01. Crafted in-house from German Silver, its mainplate and bridges are designed with perfect balance in mind.

Every component showcases Rexhep Rexhepi’s devotion to traditional haute horlogerie—featuring hand-applied Côtes de Genève, perlage, circular graining, polished countersinks, black-polished screws, and a meticulously finished balance bridge. It’s not just an evolution; it’s a refined statement of craftsmanship, where technical precision meets artisanal mastery in every detail.

The “Chronomania: Inside the Minds of Watch Collectors” panel of eclectic group of high-profile global collectors: with Independent watchmaker Rexhep Rexhepi (founder of Atelier Akrivia), actor Dhanush, investor/personality Kevin O’Leary, and international cricketer Kane Williamson, moderated by Mohammed Yahya, took place at the Horology Forum during Dubai Watch Week, explored the psychological, cultural, and economic drivers behind why people collect timepieces.

Kane shared his entry into watch culture through older sports teammates, later purchasing his first serious watch—a Tissot T-Racer—in Switzerland.

The panel highlighted that luxury watch collecting is rarely driven by purely clinical financial logic; instead, it thrives on an emotional pull, storytelling, and an appreciation for micro-engineering, while the discussion centered on the psychology, emotional pull, and unique cultural forces driving the global watch-collecting community

Rexhep Rexhepi’s View: Representing pure horological craftsmanship, Rexhepi provided the artisan’s viewpoint on the obsession and deep respect for tradition that captivates modern collectors. Rexhep recalled his introduction to horology through a plastic, skeletonised Swatch, which ignited his fascination with seeing the internal, working mechanics of a watch.

The Watchmaker’s Signature: Rexhepi reflected on his evolutionary shift from the bold, contemporary styling of his initial Collection Akrivia pieces to his eponymous lines like the Chronomètre Contemporain. He noted that modern collectors heavily crave the authentic identity and personal signature of the artisan behind the bench.

Discipline Over Scale: Representing the independent perspective, Rexhepi emphasized building a brand anchored in pure craft, extreme discipline, and delivering maximum quality over massive production volume.

Kevin O’Leary: Brought his trademark market and design-focused lens (“I’m a dial guy”) to the psychological motivations of high-end collecting. He famously summarized the hobby by declaring that “watch collecting is a bad disease” shared by enthusiasts worldwide, regardless of their cultural or geographic background. Kevin highlighted his 1975 Omega Speedmaster Moonwatch, bought with his own hard-earned money, emphasizing the importance of enduring design DNA.

Kevin O’Leary showcased his signature look, featuring high-end pieces fitted with his unmistakable, custom red watch straps originally designed for visual continuity on Shark Tank.

Dhanush’s Perspective: The actor shared how his watch collecting journey only recently started over the prior two to three years through his stylist, and admitted he still holds a soft spot for a broken childhood watch kept safely in a case at home. He also named a dream grail piece: the rare F.P. Journe FFC prototype.

Dhanush shared his entry into watch culture through older sports teammates, later purchasing his first serious watch—a Tissot T-Racer—in Switzerland.

Dhanush’s emotional intensity of collecting was illustrated by the pursuit of rare, historic horological pieces. For instance, he expressed his ultimate aspiration to acquire a highly limited masterpiece like the F.P. Journe FFC Prototype.

De Bethune’s passion for blue shines in the new DB28xs Kind of Blue Tourbillon—a 39mm marvel that distills the brand’s bold design and technical mastery into a more wearable size. Building on the slim, luminous profile of last year’s DB28XP, it features a heat-blued titanium case with a striking, reflective finish. Signature elements like floating lugs, a 12 o’clock crown, and the delta-shaped mainplate remain, now perfectly scaled for comfort and proportion.

This tourbillon edition not only celebrates De Bethune’s favorite color but also its relentless innovation—where artistry, precision, and compact elegance converge in true haute horlogerie form.

The DB28xs Kind of Blue Tourbillon is masterfully crafted from grade 5 titanium, polished to a mirror finish before undergoing De Bethune’s signature thermal oxidation, resulting in a deep, lasting blue hue. At just 8mm thick, it’s an ergonomic triumph, enhanced by patented floating lugs that conform seamlessly to the wrist.

Double anti-reflective sapphire crystals on both sides offer an unobstructed view of the intricate mechanics and elegant architecture within—showcasing the brand’s fusion of artistry, innovation, and wearable refinement.

The DB28xs Kind of Blue Tourbillon is powered by the hand-wound Calibre DB2009v7, a 238-part engine of precision and innovation. It features De Bethune’s hallmark technologies: a titanium balance with white gold inserts, a patented flat terminal curve balance spring, a silicon escape wheel, and the triple pare-chute shock absorber for resilience.

Twin self-regulating barrels deliver a strong 5-day power reserve while maintaining chronometric accuracy. Every component is finished to the brand’s exacting standards—hand-chamfered steel, polished bevels, and signature decorative details—making the movement as visually captivating as it is technically advanced.

Hublot unveiled two special-edition Big Bang watches in collaboration with Ahmed Seddiqi & Sons, celebrating both the 20th anniversary of the Big Bang and Seddiqi’s 75-year legacy in the UAE. The Big Bang All Black Ahmed Seddiqi 75th Anniversary and the Big Bang Titanium Grey Ahmed Seddiqi 75th Anniversary reflect Hublot’s fusion philosophy, blending bold design with horological excellence. These limited editions honor two milestones with distinctive styling and premium craftsmanship, marking a deep-rooted partnership in the world of luxury timepieces.

The Big Bang All Black Ahmed Seddiqi 75th Anniversary is a bold, limited-edition timepiece—only 10 pieces exist—crafted entirely in black ceramic for a sleek, monochromatic look. Its unified silhouette, paired with a structured black rubber strap, delivers a powerful visual statement, celebrating Hublot’s 20th Big Bang milestone and Seddiqi’s 75-year legacy in striking, minimalist form.

Both Hublot Big Bang editions are powered by the HUB1280 Unico Manufacture self-winding movement, delivering a robust 72-hour power reserve. While they share a signature checkerboard-patterned dial, two subdials, a date window, and exposed bezel screws, their personalities differ in color: the All Black edition goes full monochrome with black ceramic, while the Titanium Grey version contrasts cool grey with gold accents. These design choices reflect Hublot’s fusion philosophy, blending bold aesthetics with technical precision to honor two landmark anniversaries.

The Big Bang Titanium Grey Ahmed Seddiqi 75th Anniversary, limited to 25 pieces, features a titanium case paired with a King Gold crown and pushers, adding a refined contrast. Its rhodium-plated carbon-effect dial enhances the modern, technical aesthetic, while the shared Unico HUB1280 self-winding movement ensures a 72-hour power reserve.

Together with the All Black edition, it represents a dual expression of Hublot’s fusion philosophy—distinct in material and tone, yet united in celebrating two historic milestones.

The Classic Fusion 75th Anniversary edition honors Seddiqi’s legacy with a rich burgundy dial and a commemorative logo at 12 o’clock. Eastern Arabic numerals pay tribute to regional identity, while the counter-clockwise movement adds a thoughtful cultural resonance—linking modern horology with heritage in a subtle, authentic way. It’s a design that celebrates both milestone and meaning.

The Hublot booth at Dubai Watch Week 2026 was a vibrant hub of celebration, bringing together media, collectors, partners, and VIPs. CEO Julien Tornare welcomed guests, marking the launch of special anniversary timepieces with energy and pride. The excitement peaked with a surprise visit from Hublot Ambassador Kylian Mbappé, whose presence electrified the crowd and amplified the event’s global appeal—blending high horology with high-profile moments in true Hublot style.

Hublot’s launch party at Dubai Watch Week was a standout moment—fueled by Julien Tornare’s dynamic presence and a truly immersive experience that blended art, innovation, and horological excellence. Collectors and VIPs from around the world gathered to celebrate the debut of exclusive new timepieces, each reflecting Hublot’s bold fusion philosophy. With an electric atmosphere and the brand’s signature flair, the event once again proved why Hublot remains at the forefront of modern watchmaking.

The Ressence Type 1 Round Rose Gold marks a milestone as the brand’s first rose gold timepiece—a 70-piece limited edition that blends warmth with innovation. It features a rose gold-plated convex dial and guilloché-finished orbital discs, housed in a sandblasted titanium case ring.

True to Ressence’s identity, it remains crownless and fluid in form, with its organic silhouette now glowing with new elegance. This evolution honors the brand’s avant-garde spirit while embracing a richer, more inviting aesthetic.

The Ressence Type 1 Round Rose Gold maintains its seamless, crownless design with a retractable lever on the caseback for winding and setting—preserving the watch’s smooth, organic lines. Paired with a light grey suede strap and pin buckle, it offers both comfort and understated sophistication, perfectly complementing the warm elegance of the rose gold elements and textured finishes.

The Ressence Type 1 Round Rose Gold is powered by the patented ROCS 1.3 module, driven by a customized automatic ETA 2892 base caliber. Running at 28,800 vibrations per hour, it delivers a 36-hour power reserve. This innovative movement enables the watch’s signature orbital disc display—seamlessly blending technical ingenuity with the brand’s distinctive, crownless design.

The Type 9 S75 by Ressence, a 20-piece limited edition, is the first of the 75th-anniversary collaborations—and a true tribute to the UAE’s spirit. Its dial is crafted from real sand collected from the dunes of all seven Emirates, transforming the watch into a miniature desert landscape.

This unique fusion of local heritage and Ressence’s signature innovation—where art, horology, and nature meet—makes the Type 9 S75 not just a timepiece, but a wearable emblem of the nation’s soul.

Each grain of UAE desert sand, bonded to the titanium discs, creates a one-of-a-kind shimmer that shifts with the light—no two dials are alike. Housed in a sleek 39mm Grade 5 titanium case weighing just 40 grams, the Type 9 S75 wears with effortless modernity.

Even the strap pays homage: crafted from camel leather, it adds a subtle, authentic touch of Emirati heritage, grounding the watch in the culture it celebrates.

The Type 9 S75 is driven by Ressence’s innovative ROCS 9 (Ressence Orbital Convex System), built on a modified ETA 2892/2. Instead of hands, orbiting discs glide smoothly on jewel bearings to show hours and minutes—fluid, hypnotic, and uniquely Ressence. Super-LumiNova fills the engraved markers for clear legibility in the dark, while the bezel doubles as a minute track, embodying the brand’s ethos: minimalist design, maximum innovation. Every detail, from sand to system, tells a story of heritage and forward-thinking craft.

The HYT S1 Seddiqi Bespoke Edition trilogy honors Ahmed Seddiqi’s 75-year legacy with a fusion of Swiss horological innovation and Emirati heritage. Limited to just three unique pieces, each watch embodies Dubai’s evolution through HYT’s signature hydromechanical time-telling—where fluid dynamics meet mechanical precision. This collaboration celebrates a shared devotion to craftsmanship, authenticity, and timeless beauty, resulting in timepieces that are as rare and visionary as the journey they commemorate.

The HYT S1 Seddiqi Bespoke Edition in polar blue is a stunning tribute to the Arabian Gulf—the historic waterway that connected Dubai to the world. The watch’s flowing black liquid traces time like a ship navigating waves, echoing the legacy of navigation and exchange. Its blue coated brass dial, layered with black appliques, creates a deep, celestial effect—mirroring the desert night sky reflected on still waters. More than a timepiece, it’s a story of connection: between horizons, cultures, and the enduring journey of time itself.

The HYT S1 Seddiqi Bespoke Edition in highland green symbolizes life emerging from the desert—representing growth, prosperity, and resilience in Arab culture. Its dial features authentic Eastern Arabic numerals, each marking time with cultural depth and horological precision. This unique piece doesn’t just measure hours; it tells the story of a region where time is woven into tradition, innovation, and the enduring spirit of transformation.

At the heart of each **HYT S1 Seddiqi Bespoke Edition** beats the **calibre 501-CM**—a 352-component marvel running at 28,800 vph with a 72-hour power reserve. Its revolutionary fluidic display features two immiscible liquids flowing through a hair-thin 0.8mm borosilicate glass capillary, their boundary marking the hours in a mesmerizing dance of science and art. Each crown is engraved with “7S,” and the dial bears authentic Eastern Arabic numerals, celebrating the union of Swiss innovation and Middle Eastern heritage. With a 45.30mm × 17.20mm case and ergonomically angled straps, it delivers both striking presence and exceptional comfort—crafted to honor 75 years of visionary horology.

“We are not just selling watches; we are passing on a legacy.” Mohamed Abdulmagied Seddiqi